Nelfianti, F., Suhud, U., Wibowo, S. F., & Wolor, C. W. (2026). Exploring Impulsive Buying and Sustainability in Live Commerce: A Conceptual Study on Men’s Cosmetics. Journal of Business and Social Sciences, 2026(1), 15–23. https://doi.org/10.61453/jobss.v20260102