Lestari, F., Suhud, U., Wibowo, S. F., & Wolor, C. W. (2026). A Conceptual Framework of Customer Behavior in Software Public Training: Integrating TAM, TPB, and Sustainable Marketing in Vocational Higher Education. Journal of Business and Social Sciences, 2026(1), 36–41. https://doi.org/10.61453/jobss.v20260104