SANTY, Raeni Dwi; WICAKSANA, Yoga; ADHIM, Mohammad Fauzil. From AI to Experience How Personalization Shapes Online Shopping Journeys in E-Marketplaces. Journal of Business and Social Sciences, [S. l.], v. 2025, n. 2, 2025. DOI: 10.61453/jobss.v2025no18. Disponível em: https://iuojs.intimal.edu.my/index.php/jobss/article/view/768. Acesso em: 19 nov. 2025.