NELFIANTI, Fera; SUHUD, Usep; WIBOWO, Setyo Ferry; WOLOR, Christian Wiradendi. Exploring Impulsive Buying and Sustainability in Live Commerce: A Conceptual Study on Men’s Cosmetics. Journal of Business and Social Sciences, [S. l.], v. 2026, n. 1, p. 15–23, 2026. DOI: 10.61453/jobss.v20260102. Disponível em: https://iuojs.intimal.edu.my/index.php/jobss/article/view/863. Acesso em: 10 mar. 2026.