Kai Qing, Kristine Tan, Soon Eu Hui, and Phung Siew Poh. 2024. “The Effectiveness of Social Media Influencers and Its Impact Digital Marketing Towards the Buying Behaviors Among Generation Z in Malaysia”. Journal of Business and Social Sciences 2024 (December). https://iuojs.intimal.edu.my/index.php/jobss/article/view/653.