Kai Qing KT, Eu Hui S, Siew Poh P. The Effectiveness of Social Media Influencers and Its Impact Digital Marketing Towards the Buying Behaviors among Generation Z in Malaysia. JOBSS [Internet]. 2024 Dec. 30 [cited 2025 Apr. 25];2024. Available from: https://iuojs.intimal.edu.my/index.php/jobss/article/view/653