The Data Analysis on Business Communication and Entrepreneurial Competency in Influencing Business Performance

Abstract

MSMEs (Micro, Small, and Medium Enterprises) have great potential in the local economy and
can be a solution to reduce the unemployment rate by absorbing more workers. One business sector
that has received great attention is the culinary sector. MSMEs in the culinary segment have great
potential to contribute to the local and national economy. The unsatisfactory performance of
MSMEs in Indonesia is caused by a lack of quality human resources (HR) or a lack of expertise in
entrepreneurship. This can be seen from the lack of progress in the knowledge of MSME players
in aspects of management, organization, information and communication technology, marketing,
and other skills that are essential in running a business. This research aims to obtain, know, study,
and analyze the variables that will be mapped into the entrepreneurial model and their influence
on business performance. The research method approach used is a Systematic Literature Review
(SLR) which is carried out by identifying relevant research, assessing its quality, and scientifically
summarizing the results of previous research. The results of research discussions found variables
that would become entrepreneurial models in improving business performance. This research uses
a human resource management approach, especially regarding factors that influence business
performance. In this research, three variables were found to be used as research objects, namely
two independent variables and one dependent variable. The novelty of the resulting research is
creating an entrepreneurship model consisting of communication and entrepreneurial competence
and their influence on business performance.