DONGSHUO, Sun; WAI YIE, Leong. Case Analysis of Generative AI Adoption and Application Based on the UTAUT Theory: Taking Ctrip’s TripGenie Intelligent Travel Chatbot as an Example. Journal of Innovation and Technology, [S. l.], v. 2025, n. 1, 2025. DOI: 10.61453/joit.v2025no10. Disponível em: https://iuojs.intimal.edu.my/index.php/joit/article/view/725. Acesso em: 3 oct. 2025.