Customers’ Housing-Switching Behavior in Chongqing, China: A Conceptual Framework from the Perspective of Pull-push Mooring Theory

Authors

  • Yang Hui Hui School of Civil Engineering.Chongqing University of Arts and Sciences, Yongchuan District, Chongqing, China
  • Cui Ruifu School of Civil Engineering.Chongqing University of Arts and Sciences, Yongchuan District, Chongqing, China
  • Chong Wei Ying Graduate School of Business.SEGI University, Selangor, Malaysia

Keywords:

Push–pull–mooring theory, Purchase Intention, Perceived Security Risk, Conceptual Framework

Abstract

A myriad of research has been carried out to explain customers’ buying intention and
motivation. Taking a new approach this study has applied the pull-push mooring theory to
explain buying intention in context of Chongqing China Real Estate market especially on
customers’ housing-switching behavior. The purpose of this study is to examine the mediating
role of perceived security risk on customers’ housing-switching behavior with a theoretical
approach. It sets forth a conceptual framework that seeks to link systematically the push
motivation, pull motivation, perceived security risk and switching intention.

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Published

2020-12-03

How to Cite

Hui Hui, Y., Ruifu, C., & Wei Ying, C. (2020). Customers’ Housing-Switching Behavior in Chongqing, China: A Conceptual Framework from the Perspective of Pull-push Mooring Theory. INTI Journal, 2020. Retrieved from https://iuojs.intimal.edu.my/index.php/intijournal/article/view/238

Issue

Vol. 2020: INTI Journal

Section

Articles

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Copyright (c) 2020 INTI Journal

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This work is licensed under a Creative Commons Attribution 4.0 International License.