Developing Products with Place Name Protected by Bac Ninh Province's Intellectual Property Rights

Abstract

The article analyzes the current status of product development bearing place names in Bac Ninh
province, as well as factors influencing customers' choices about products bearing place names in Bac
Ninh province. The research methods employed by this study were statistical methods combined with
the interview method. When participating in worldwide economic integration, intellectual property
rights protection is necessary trend for any country and locality; it fosters trade, investment, and creative
activity. The findings also show that protected products play an important role in raising awareness
among those who produce and sell products with geographical names (from 241 registered
establishments granted copyright to 390 authorized establishments). Further, customers are interested in
product traceability and product branding. Customers trust protected products while making purchasing
decisions. This is a significant achievement for the province, which has recently focused on developing
items with protected place names. From there, propose solutions for sustainable development of products
named after places of Bac Ninh province in the future.