The Tourist Satisfaction Based On The Service Quality Of Tourim In Guizhou , China

Abstract

The purpose of this study is to explore the main factors affecting the service quality of the tourism
industry in Guizhou. The research is quantitative based via questionnaire and responded by 404
toursts in Guizhou. Through Multiple Regression Analysis, accessibility, information,
accommodation, and tourist attraction are found significant among Guizhou tourist with
satisfaction. The main implication of the study is there is a need to explore the opportunity to
ensure tourist satisfaction based on accessibility, information, accommodation, and tourist
attraction. In addition, the main implication of this study is that provide theoretical contribution to
academic. Because the survey uses different factors and methods to analyze the customer
satisfaction from the previous research, it can provide some help and data support for future
empirical research on tourism development in Guizhou Province. Meanwhile, this study combines
tourism satisfaction with practical problems to provide data for helping the government to improve
the service quality of the tourism industry.