The Tourist Satisfaction Based On The Service Quality Of Tourim In Guizhou , China

Authors

  • Lim Kim Yew Faculty of Business and Communication and Law, INTI International University, Putra Nilai, Negeri Sembilan, Malaysia
  • Gong Wen Faculty of Business and Communication and Law, INTI International University, Putra Nilai, Negeri Sembilan, Malaysia
  • Wong Chee Foo Faculty of Business and Communication and Law, INTI International University, Putra Nilai, Negeri Sembilan, Malaysia
  • Alex Hou Hong Ng Faculty of Business and Communication and Law, INTI International University, Putra Nilai, Negeri Sembilan, Malaysia
  • Jia Simeng Faculty of Business and Communication and Law, INTI International University, Putra Nilai, Negeri Sembilan, Malaysia
  • Tan Owee Kowang Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor, Malaysia

Keywords:

Tourist Satisfaction, Accessibility, , Information, Accommodation, Tourist Attractions

Abstract

The purpose of this study is to explore the main factors affecting the service quality of the tourism
industry in Guizhou. The research is quantitative based via questionnaire and responded by 404
toursts in Guizhou. Through Multiple Regression Analysis, accessibility, information,
accommodation, and tourist attraction are found significant among Guizhou tourist with
satisfaction. The main implication of the study is there is a need to explore the opportunity to
ensure tourist satisfaction based on accessibility, information, accommodation, and tourist
attraction. In addition, the main implication of this study is that provide theoretical contribution to
academic. Because the survey uses different factors and methods to analyze the customer
satisfaction from the previous research, it can provide some help and data support for future
empirical research on tourism development in Guizhou Province. Meanwhile, this study combines
tourism satisfaction with practical problems to provide data for helping the government to improve
the service quality of the tourism industry.

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Published

2019-11-19

How to Cite

Kim Yew, L., Wen, G., Chee Foo, W., Hong Ng, A. H., Simeng, J., & Owee Kowang, T. (2019). The Tourist Satisfaction Based On The Service Quality Of Tourim In Guizhou , China. INTI Journal, 2019. Retrieved from https://iuojs.intimal.edu.my/index.php/intijournal/article/view/376

Issue

Vol. 2019: INTI Journal

Section

Articles

License

Copyright (c) 2019 INTI Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.