Acceptance of WeChat Pay among Consumers in Malaysia

Authors

  • Chua Jia Jia Faculty of Business and Communication and Law, INTI International University, Putra Nilai, Negeri Sembilan, Malaysia
  • Annie Wang Pei Ling Faculty of Business and Communication and Law, INTI International University, Putra Nilai, Negeri Sembilan, Malaysia

Keywords:

Mobile Payment Acceptance, WeChat Pay, Perceived Ease of Use, Perceived Usefulness, Perceived Risk

Abstract

WeChat, the most popular social media application in China, had recently launched its integrated
mobile payment feature, WeChat Pay, in Malaysia. With the advancement of technology, mobile
payment potentially become a replacement to cash, cheques, credit cards and debit cards. However,
Bank Negara Malaysia reported that, in 2017, the mobile payment transaction value per capita is
only RM0.50 which is far lesser than cash transaction at RM2,881.40 per capita. Therefore, this
study intends to determine the acceptance of WeChat Pay, and identify the factors influencing the
acceptance among consumers in Malaysia. The findings show that, perceived ease of use,
perceived usefulness and perceived risk have a significant relationship with the acceptance of
WeChat Pay among consumers in Malaysia.

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Published

2019-11-20

Issue

Vol. 2019: INTI Journal

Section

Articles

License

Copyright (c) 2019 INTI Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.