The Strategic Elements and Performance of Chinese Publicly Listed Automotive Manufacturers: A Proposed Conceptual Framework

Authors

  • Fu Shanliang Hebei Finance University, Baoding, Hebei, China
  • Alex Ng Hou Hong Faculty of Business, Communication and Law, INTI International University, Negeri Sembilan
  • Lim Kim Yew Faculty of Business, Communication and Law, INTI International University, Negeri Sembilan
  • Wong Chee Hoo Faculty of Business, Communication and Law, INTI International University, Negeri Sembilan

Keywords:

Competitive Strategies, Organizational Innovation, Positioning, Organizational Performance, Chinese Publicly Listed Automotive Manufacturers

Abstract

Automotive industry plays an important role in a nation’s economy and society. The
automotive manufacturers are the main force of the automotive industry. The core research
objectives of this study are the strategic elements of Chinese publicly listed automotive
manufacturers experiencing a huge transformation progression under turbulent environmental
changes. This study aims to focus on the relationship of competitive strategies, organizational
innovation, positioning and performance of Chinese publicly listed automotive manufacturers.
This study also works out a conceptual framework based on the four variables mentioned. The
data is collected either from annual reports of Chinese automotive manufacturers, or from
questionnaire distributed to managers at various level of these manufacturers. This study is to
help Chinese automotive manufacturers survive and develop well by offering the results of this
research on competitive strategy under the circumstance of current new technology trends.

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Published

2019-12-18

Issue

Vol. 2019: INTI Journal

Section

Articles

License

Copyright (c) 2019 INTI Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.