Intention to Invest in Green Stock among Malaysian Working Adults

Abstract

The objective of this study conducted is to examine the intention of green stock investment in this highspeed development information age where the technologies are growing with rapid movements every day. This is also supporting for environmental, social and governance (ECG) objectives. Four independent variables which are attitude towards green stock, social influence, perceived risk, and perceived return, had been recognized in the study to have a further understanding of the intention on green stocks investment among Malaysians which to explore on integration of sustainable on environmental finance. Total 139 valid respondents tested using the SPSS statistical tool for hypotheses tested. Research found P-value is less than 0.05 that resulted 3 out of 4 variables are significant.