Vol. 2026 No. 1: Journal of Business and Social Sciences

Articles

• Sustainable Marketing Framework for Strengthening Consumer Trust and Visit Intention in Kebumen Tourism

  Heri Nurranto, Usep Suhud, Setyo Ferry Wibowo

  1 - 14

  • 2026_0101

• A Conceptual Framework of Customer Behavior in Software Public Training: Integrating TAM, TPB, and Sustainable Marketing in Vocational Higher Education

  Fajar Lestari, Usep Suhud, Setyo Ferry Wibowo, Christian Wiradendi Wolor

  36 - 41

  • 2026_0104

• Exploring Impulsive Buying and Sustainability in Live Commerce: A Conceptual Study on Men’s Cosmetics

  Fera Nelfianti, Usep Suhud, Setyo Ferry Wibowo, Christian Wiradendi Wolor

  15 - 23

  • 2026_0102

• Empowering Rural Communities in Pakistan through AI and Digital Literacy: A Pathway to Inclusive Growth and Sustainable Development

  Abul Hassan, Adeel Anwar, Ali Ab Ul Hassan

  24 - 35

  • 2026_0103